The Compass and the Nail

The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet

Craig Wilson's "The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet" is an analysis of how organizations, such as corporations, can drive consumer/follower loyalty. In my own experience, I am more likely to patronize a company with a stronger history of corporate/organizational social responsibility as opposed to their competitors. 

Wilson's book addresses how to incorporate global responsibility into a business plan and create/formulate a strategy of using the Activation Cycle as a map for starting and running a company. 

I wish I had a copy of this book during my undergraduate business classes, as I had to write a paper on Corporate Social Responsibility and this book would have been a really useful reference. I obtained my copy from the Goodreads website and appreciate the opportunity to read and review the book.